Author Archives: Barry Volk

Branding Your Radio Or TV Campaign With a Musical Identity (AKA Audio Logo or Jingle)

You don’t think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign? With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition…

Marketing In The Moment (Consciously)

It’s really all we have… the “Moment”. Think about it, the past is only a mental memory and the future is speculation manufactured by the mind as well. This “present moment” is where it all happens. If we master the “Moment” everything else falls into place naturally. There are 4 keys to mastering the “Moment”,…